Information Architectures & User Experience

A great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitors’ objectives are when coming to your website.